First things first, we hope this message finds you well and in good spirits. In light of COVID-19, we’re challenged as a world population in many ways. We understand that this is a difficult time for everyone and not something that any of us might have anticipated, which makes it all the more crucial to stand together.
For this reason, it’s our aim to help you ride out the storm and focus on what you can do to keep your customers feeling engaged and heard. In these difficult times, brands are having to adapt and be flexible to meet changing needs and it’s more important than ever to connect with your customers to offer your services, products and support.
After weeks of working from home, socializing from home and doing just about everything from home, data shows that consumers everywhere are in the mood for a little home improvement. One of the trends we’ve seen to how people are approaching this period of isolation and uncertainty is in huge overnight changes to their shopping behaviors. From bulk–buying to online shopping, people are changing what they’re buying, when and how.
In fact, all this working from home has contributed to the increased traffic to home decor / DIY sites by +19% since the start of the outbreak and looking at the number of transactions, these home makeovers are not just virtual. Transactions on furniture and DIY sites are up +120% since the start of the crisis.
Now, the question is, are traditional retailers and paint brands ready to support digital sales of paint? What can they do to take to thrive despite the COVID-19 disruption? These past weeks we’ve seen many brands trying to build web-based customer relationships offering home deliveries, special discounts, interior design consultancy from remote and so on.
One of the biggest hesitations people have about buying paint online is how to make a decision when you can’t see the color in person. Many paint retailers have tried to make the paint buying process easier by introducing tech-driven solutions to digitally visualize color and to help take the guesswork out of the paint buying process. However, what these solutions lack is to be able to visualize what is digital into the physical world. This is where we can help you!
Imagine homeowners can order your colors as a liquid sample to come to their doorstep, helping them in their research or to simply assure them that the color they will be ordering online is what they expect it to be the color on their wall. In Alfa, we developed the technology to produce 100cc samples just-in-time, in any color including off-whites. By dispensing both colorants and bases, it only takes 1 minute to produce a sample and you won’t have to worry about filling cans by hand. Below our range of products:
We know this a very challenging time for every business, but as Albert Einstein said: “In the middle of every difficulty lies opportunity”. We are committed to helping you adapt and planning for a future where the way people buy and engage will be dramatically different. Don’t hesitate to connect and let us know how we can be of service. Know that our team is and will continue to be here for you, both now and in the brighter days ahead.
Together, we will emerge stronger and more resilient.
In the meantime, stay safe and keep in touch!