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Alfa applied to Horizon 2020 SME Instrument, the EU Framework Programme for Research and Innovation 2014-2020, presenting the disruptive Self Color System. The EU Commission positively evaluated the project as an innovative high-quality proposal and granted an SME Instrument Phase 1 project in order to perform a Feasibility Study to assess next steps for market readiness.

Alfa’s Self Color System, supported by the Master System, will add great value for both paint manufacturers and retailers, such as:


  • Savings in raw materials
  • Savings on costs of production
  • Reduction of inventory items
  • Reduction of costs of logistics
  • Increasing of product rotation
  • Green benefits


The positive results of the Feasibility Study push Alfa to the next step, seeking financial support to fully develop the project through an SME Instrument Phase 2 project.