Alfa applied to Horizon 2020 SME Instrument, the EU Framework Programme for Research and Innovation 2014-2020, presenting the disruptive Self Color System. The EU Commission positively evaluated the project as an innovative high-quality proposal and granted an SME Instrument Phase 1 project in order to perform a Feasibility Study to assess next steps for market readiness.

Alfa’s Self Color System, supported by the Master System, will add great value for both paint manufacturers and retailers, such as:

• ^{Savings in raw materials}
• ^{Savings on costs of production}
• ^{Reduction of inventory items}
• ^{Reduction of costs of logistics}
• ^{Increasing of product rotation}
• ^{Green benefits}

The positive results of the Feasibility Study push Alfa to the next step, seeking financial support to fully develop the project through an SME Instrument Phase 2 project.